Showcasing the stories of female pioneers in STEM using YouTube’s audience intelligence tools to craft hyper-targeted creative. Acted as both senior writer and producer on this project and had the opportunity to contact families of the most revolutionary women in history in order to share their stories. Premiered at a YouTube-led panel at SXSW.

Client: Ad Council & Youtube for shecanstem.com

Agency: Hecho Studios

ECD: Gui Borchert

Creatives: Christina Connerton, Ben Becker, Bao Truong, Ingrid Chang

Producer: Christina Connerton